I’ve spoken here about the need for a greater emphasis on sustainability within the sex toy industry quite a few times. It’s something I’ve been passionate about for as long as I can remember (I was one of three members of the sustainability council in primary school), and as I’ve gotten older this has only increased. Plus, when you receive as many sex toys as I do, you quickly realise the sheer level of waste they create, from the oversized packaging, huge instruction manuals, unnecessary plastics, and more, and that’s before you even begin think about the toys themselves and the vast amount that must be sitting in landfill right now. Typically though when I address it here it’s because of steps a small business is taking, from the eco-conscious creation of Deeper Blue Ceramic’s gorgeous pieces, to the low-waste packaging of Geeky Sex Toy’s orders, but this year for the first time I’m starting to see bigger brands consider changing things up too. Recently at the blog we’ve seen a lot of Lora DiCarlo’s beautiful storage bags that are proudly made from 100% recycled plastic found in the ocean, and now with announcements from more major brands about their commitment to sustainability, such as Womanizer’s new PREMIUMeco, I think we’re finally on the right track. So today we’re taking a closer look at one of the products that’s got me so excited for the future of this industry and finding out if Lovehoney’s latest collaboration with sustainable brand Love Not War feels as good to use as it does to support.