When I talk about custom sex toys, usually I’m referring to dildos designed by independent makers who allow you to choose your own colours, and if you’re lucky, maybe even the density. I suppose if you really wanted to fully customise your toy, you could get in touch with a store and try to organise a quote for something one-of-a-kind, but it is definitely not the norm, nor is it always an option. But that’s exactly where newcomer Freely comes in, who are looking to change all that. Because for the very first time, they’re offering truly custom sex toys that are both accessible and permanently available. While the Canadian small business does feature a small collection of their own semi-customisable designs, as well as influencer collaborations, the thing that makes this brand really special is their online 3D builder, which allows you to fully design your very own silicone dildo from scratch. Of course, I was over the moon when they approached me to try my hand at it, and quickly got to work planning my dream toy.